ABOUT
ME
Hi! I'm Gerry, an Auckland based senior creative. I edit write, conceptualise, design, art style, and direct a range of campaigns and content for TV, digital and social.
I also build strong relationships with influencers and tailor collaborations to align perfectly with each campaign’s goals. All with an added kooky and colourful flare.
I have worked for some pretty awesome companies; Warner Bros., NBC Universal, MediaWorks, Discovery and Warner Bros. Discovery and UNICEF Aotearoa.
CAMPAIGN
HIGHLIGHTS
From a bold Block shoot to kickstarting a new challenge with Beat Dan Carter. It was tough but I managed to narrow it down to the best of the best of my creative work behind the camera, editing, designing and bringing a campagin to life.
The Every Drop Challenge was a UNICEF Aotearoa campaign run around Super Rugby's Super Round in Christchurch, using a mix of on-field activations and competition content to drive donations to the DC10 Fund for clean water access for kids in the Pacific. Featuring Dan Carter alongside content creators and public figures like Laura McGoldrick, Torrell Tafa and Waisale Serevi, the campaign raised over $70,000, with content across the campaign filmed and edited by me, including managing relationships with the talent and creators involved.
Become a Pacific Champion with UNICEF
Pure Pacific Water- PR Activation
Become a Pacific Champion with UNICEF 60"
Become a Pacific Champion with UNICEF 30"
Become a Pacific Champion with UNICEF- WASH
Every Drop Challenge- Super Rugby Pacific 2026
Every Drop Challenge: Laura McGoldrick x Dan Carter
Every Drop Challenge: Super Rugby Halftime Activation
Every Drop Challenge Comp- Dan Carter
Beat Dan Carter
Beat Dan Carter Campaign- How It Works
Beat Dan Carter Campaign- The Why
Beat Dan Carter- Kicking Tees
Beat Dan Carter- Kicking Techniques
The Block NZ 2021 Launch- 60"
The Block NZ 2021 Launch- 60"
Team Blue
Team Orange
Team Purple
The Block NZ 2022
The Block NZ Launch 2022- 60" Version
The Block NZ Launch 2022- Yellow Team
The Block NZ Launch 2022- Blue Team
The Block NZ Launch 2022- Purple Team
MasterChef New Zealand
MasterChef NZ Launch 2022
LOOK BOOKS
I love a good look book (or mood board) when conceptualising a shoot. Below you will find The Block 2021 promo shoot look book, which I co-directed and edited. Plus the MasterChef 2022 launch promo which I assisted in the designed look and feel.
VIDEO
CONTENT
Yes, there is more! You can't put everything in the campaign highlights section. Here is a plethora of the top spots that I have filmed and edited for TV, social media and paids ads in the digital space.
Video Content
Greatest Need Campaign 2024- 45"
Heel-Toe Heroes - Round The Bays
UNICEF End Of Year Wrap Video 2023
30th Birthday- Ready-to-use therapeutic food
SOCIAL
CONTENT
Scroll through the various static creative content that was created for social media, digital ads and posters. To design these, I used Adobe Photoshop, Adobe Illustrator, Canva and Adobe Express.
